The Grime Guys Brisbane
A pressure-washing business whose whole pitch is a visible transformation, so the site performs that transformation instead of describing it.
Visit the live site →Sold on sight, not on copy
Jacob Short and Archie Dickinson run a two-person pressure-washing operation across Brisbane — driveways, paths, patios, exposed aggregate, retaining walls. Nobody hires a cleaner off a paragraph: the entire decision is "does this before-and-after look like the one I need," which meant the site's only real job was to make that transformation impossible to miss in the first second on the page.
A hero that performs the service instead of describing it
The hero is a custom WebGL shader rendering a real, photographed exposed-aggregate surface. Move the cursor across it and it blasts grime off the concrete, live, the way the machine does on the job. Dark theme by design rather than default: the gritty, industrial look is the actual brand here, not a mode toggle, so the site never offers a light theme to switch to.
Built bespoke, not on the shared engine
Plain HTML, CSS and JavaScript — no framework, no build step, no shared component library. That was deliberate: this build's entire value is one unrepeatable shader tuned to one photographed surface, and running it through Forme's own multi-client engine would have meant generalising the one part that made the project worth doing. The quote form has no backend either — it opens a pre-filled email to the guys' own inbox, and "Call" and "Text a photo" are plain tel: and sms: links — because a two-person operation answering its own phone has no use for a ticketing pipeline.
A page that leads with proof
A results section built from real jobs — the same slab, one pass of the machine, no staged before/after pair. Flat, fixed pricing wherever it can be stated plainly ($5 a wheelie bin) and a fixed-quote-by-photo process everywhere else, so a visitor never has to call just to find out roughly what something costs. The two photographs below are the client's own, and are the kind the results section was designed around — half-cleaned slabs where the difference is in one frame, rather than a matched before/after pair shot hours apart.
