The Grime Guys Brisbane
A pressure-washing business whose whole pitch is a visible transformation, so the site performs that transformation instead of describing it.
Visit the live site →Sold on sight, not on copy
Jacob Short and Archie Dickinson run a two-person pressure-washing operation across Brisbane — driveways, paths, patios, exposed aggregate, retaining walls. Nobody hires a cleaner off a paragraph: the entire decision is "does this before-and-after look like the one I need," which meant the site's only real job was to make that transformation impossible to miss in the first second on the page.
A hero that performs the service instead of describing it
The hero is a custom WebGL shader rendering a real, photographed exposed-aggregate surface. Move the cursor across it and it blasts grime off the concrete, live, the way the machine does on the job. Dark theme by design rather than default: the gritty, industrial look is the actual brand here, not a mode toggle, so the site never offers a light theme to switch to.
Built bespoke, not on the shared engine
Plain HTML, CSS and JavaScript — no framework, no build step, no shared component library. That was deliberate: this build's entire value is one unrepeatable shader tuned to one photographed surface, and running it through Forme's own multi-client engine would have meant generalising the one part that made the project worth doing. The quote form has no backend either — it opens a pre-filled email to the guys' own inbox, and "Call" and "Text a photo" are plain tel: and sms: links — because a two-person operation answering its own phone has no use for a ticketing pipeline.
A page that leads with proof
A results section built from real jobs — the same slab, one pass of the machine, no staged before/after pair. Flat, fixed pricing wherever it can be stated plainly ($5 a wheelie bin) and a fixed-quote-by-photo process everywhere else, so a visitor never has to call just to find out roughly what something costs. The gallery below is real completed work, not stock photography of the trade.
